Fashion is the second most polluting industry in the world. It’s a nasty reality, but one that we can all play our part to reduce. Many people do not realise that up to 80 percent of a garment’s carbon footprint takes place after it has left the shop floor. Simple changes in they way you wash and care for your clothing can make a big difference on the environment, as well as making sure your garments last as long as possible.
We recommend keeping your washing to a minimum to prolong the life of your garments, and to reduce your use of water, energy and detergents. Try spot cleaning to remove any small marks to get more wear between washes. An eco-friendly baby wipe like WotNot can work miracles, just make sure you test on an inconspicuous part of the garment first.
When a proper wash is needed, we recommend cold handwashing. It’s much kinder to your clothes and the environment. Not sure how to handwash? See below for some ideas...
Be gentle with stains
Aggressive scrubbing can damage fabrics, especially fragile ones. Treat stains by gently working some natural stain remover or liquid detergent into the stain with your fingertips. Then, as it soaks, gently squeeze the sudsy water through the garment several times. Most garments will be clean in less than 5 minutes.
Cold, clean rinse
Holding garments under running water could stretch delicate fabrics. So instead, rinse your item the same way you washed it – in a sink of clean, cold water. When you’ve finished washing, scoop the entire garment out of the soapy water with both hands for support, and fill the sink or basin with clear water. Gently press the garment to immerse it into the water, and pull your garment gently back and forth through the water until there is no trace of suds left. You may need to replace the rinsing water to remove all the suds.
Remove excess water
Scoop your garment out of the water with both hands and gently squeeze excess water out, being careful not to twist or wring it. Then, lay it flat on an absorbent towel and roll the towel and garment together, gently squeezing as you go.
To ensure that your favourite Omzii item keeps its perfect shape, lay your washed garment on top of a dry towel and carefully mould it back into shape, and then lay both the towel and the garment over the flat section of a clothes horse. Allow it to air dry in the shade, turning over once the top is dry to let the underneath dry, too. If the dry garment is wrinkled, check the care label for appropriate ironing temperature, and if necessary, press the garment gently to finish. To save valuable resources and extend the life of your clothing, never place your Omzii item in the tumble dryer.
Green Dry cleaning
Sometimes, dry cleaning is necessary. Certain fabrics like silk, or special garments like jackets, will be damaged by washing, so in these cases we recommend using a green dry cleaner. While traditional dry cleaners use a toxic chemical called perchloroethylene to clean garments, eco conscious cleaners are changing the dry-cleaning game by using water as the primary solvent. This type of cleaning is a lot less toxic, and reduces carbon emissions.
Prolonging the life of your garments
—Choose well and buy carefully
—Don’t wear any one piece of clothing or footwear every day
—Follow the washing instructions carefully!
—Treat stains straight away
—Wash less & only when necessary
—Mend, repair and tailor.
—Dress for the occasion
—Respect Your Belongings
—Store your clothing properly
– Hang your clothes & use good hangers. No wire.
—Air clothing after wearing and before it is put away
—Never store clothing dirty